Emails Don't Build Relationships
The world may change, but building authentic relationships never will. No matter what is happening in the world, one thing will always be accurate in business: Relationships matter most.
New digital tools pop up daily, promising to keep you connected to your customers and prospects. But the more platforms there are, the more fragmented communication with stakeholders. That makes it more challenging than ever to build and maintain relationships with the people who are essential to your business. Using solely digital tools to maintain genuine connections can be a significant challenge.
Reducing people to an avatar and a customer number is too easy
Why Send Corporate Gifts?
Sending emails is a lazy and impersonal way to thank clients for their business. You must provide a memorable gift to your client, and I will show you how to do that. As you all know, sending direct mail, corporate gifts, or branded swag isn't anything new. But it's necessary to take a more strategic, creative approach to have a successful customer engagement strategy. The truth is that people crave real, authentic connections. And that is what integrating a gift-giving solution into your overall marketing strategy and workflow will do
Three reasons to send customers gifts
Increase Brand Awareness
Brand awareness is the level of prospective customers' familiarity with your brand. They may or may not have formulated an emotional response or connection to your brand at this stage, but frequently, just being aware of a brand paves the road for future communications. Creating brand awareness is essential for developing interest in your products or services. Sending on-brand, personalized gifts, swag, or handwritten notes gets your brand in front of prospects and helps you stand out, a critical first step in making your brand memorable.
Build Business Relationships
The critical factor to successfully building a relationship is getting to know someone and demonstrating that knowledge. Personalization is essential for anything you send, whether a physical or digital item. The item can be as simple as printing someone's name on a sweatshirt, but it could also be something the recipient truly wants. Personalizing Christmas gifts according to the recipient's tastes and interests is far more meaningful than simply putting their name on something. For example, you might learn that a customer loves a specific restaurant. Send them a gift card (digital or physical) to showcase your interest in building a relationship with them.
Achieve Results Through Authentic Relationships
Ultimately, developing authentic relationships has an impact on the bottom line. Deeper connections are far more likely to result in new and repeat purchases. By helping organizations stand out at strategic points throughout the customer journey, sending can boost the volume of pipeline opportunities, brand recall, and thus revenue and return on investment (ROI). Because people are generally inundated with digital brand communications, sending on-brand gifts can also dramatically boost the efficacy of other communications. These can be aligned with a specific campaign or even aligned with a current event. For example, one Northwest customer sent out Doordash eGifts to cold prospects just as the pandemic was hitting. Clients loved this so much that it became a normal part of the customer's cold outreach process and today accounts for 40% of the company's outbound meetings. The same company also conducted a campaign that sent doughnuts (yum!) to prospects, which resulted in a 3x response rate compared to outreach without a gift.
Let NW Custom Apparel Assist You with Corporate Gifting
A company store is a custom web store built for a company and stocked only with their logoed apparel. Businesses who want to supply custom apparel to their staff have the store available to the public or internal workers.
E-commerce is an efficient solution.
E-commerce through a custom web store is a highly efficient solution for businesses that desire a way to sell branded merchandise to their employees. This blog describes the hidden costs of manual order management for businesses and the opportunity presented by custom web stores, also called company stores, to streamline, expand and differentiate your business, all with lower time investment.
Efficient Order Management
For companies that want to add a way to sell branded merchandise to employees, the public, and safety programs, the company store is a perfect solution. You will avoid phone calls and back-and-forth emails to your embroidery shop and place your order with a simple click. A company store with pre-approved products also avoids a lengthy approval process since.
Forrester Research 90% Order Management Savings
Forrester Research estimates that B2B companies can reduce order management costs by up to 90 percent by implementing e-commerce solutions. 52 percent of B2B executives say they have reduced their
customer service costs by transferring customers online and 56 percent have customers they can only serve profitably online.
Company stores are quick and easy to create and maintain
Erik Mickelson is a 2nd generation embroider with Northwest Custom Apparel with an extensive knowledge of company stores.
Erik Mickelson ,the Operations Manager since 1996 is a 2nd generation embroider. Erik started fulltime in his family's company after is graduation from Washington State University in 1996.