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Updating Your Google Business Profiles

6/6/2022

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Update your Google Business Profiles regularly to get listed for local search

I try to update our Google business profiles with new content at least weekly. If you embroidery shop doesn't have a google business profile you need to create one so your company can start getting listed in the google engine. 
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How many Google profiles?

We have 4 business profiles for our other subset businesses connected to Northwest Embroidery. The more local companies you can list the better chance you have becoming ranked with Google.  I update three additional business profiles; Northwest Custom Apparel, Ram Headwear and our retail t-shirt site, 253gear.com. 
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What should I update

They key is consistent posting, not necessarily worrying too much about what you want to say. I suggest starting with an update such as an employee's birthday, new product or a new customer. Remember customers love to have their name shouted out on the internet.
Google Update Your Business Page
I suggest creating weekly updates on your Google Business page to stay relevant for your customers and the google search index

Post lots of photos

Potential customers love to see photos of your embroidery shop. Post photos of your embroidery, machines and employees. Today with mobile phones you should have no problem taking a high resolution photo with good lighting and clarity. 
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When should you start posting?

The worst post ideas is the one that sits in your head and not out into google land. It doesn't matter the quality when you start out, you just have to get one post started. You will get better weekly and in 45 days you will be a posting like a professional.  Get out and start posting and watch your phones start ringing.
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Author: Erik Mickelson

Erik Mickelson is a self taught Google Marketer. Erik uses these marketing techniques to promote his family's business, Northwest Custom Apparel.
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    Erik Mickelson ,the Operations Manager since 1996  is a 2nd generation embroider. Erik started fulltime in his family's company after is graduation from Washington State University in 1996.

Northwest Custom Apparel Main Page
Northwest Embroidery
1-800-851-3671
2025 Freeman Rd. East
​Milton, WA 98354
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