Update your Google Business Profiles regularly to get listed for local search
I try to update our Google business profiles with new content at least weekly. If you embroidery shop doesn't have a google business profile you need to create one so your company can start getting listed in the google engine.
How many Google profiles?
We have 4 business profiles for our other subset businesses connected to Northwest Embroidery. The more local companies you can list the better chance you have becoming ranked with Google. I update three additional business profiles; Northwest Custom Apparel, Ram Headwear and our retail t-shirt site, 253gear.com.
What should I update
They key is consistent posting, not necessarily worrying too much about what you want to say. I suggest starting with an update such as an employee's birthday, new product or a new customer. Remember customers love to have their name shouted out on the internet.
Post lots of photos
Potential customers love to see photos of your embroidery shop. Post photos of your embroidery, machines and employees. Today with mobile phones you should have no problem taking a high resolution photo with good lighting and clarity.
When should you start posting?
The worst post ideas is the one that sits in your head and not out into google land. It doesn't matter the quality when you start out, you just have to get one post started. You will get better weekly and in 45 days you will be a posting like a professional. Get out and start posting and watch your phones start ringing.