NW EMBROIDERY - TACOMA- SEATTLE - CUSTOM EMBROIDERY
  • Home
  • Pet of the Month
  • Job Openings
  • Blog
  • Alaska Gear
  • Contact Us
  • Contract
    • Contract Application
    • QDigitizing.com
    • Contract Embroidery 2022

Things are Changing in Embroidery

6/23/2022

0 Comments

 
"Things are changing in our world," says Erik Mickelson, Operations Manager at Northwest Embroidery. Embroidery is more than marketing a company's logo on a polo shirt.

Erik says,  "it is more than just putting your embroidered logo on a polo shirt." You need to be able to tell a story in a way that your customer relates to on an emotional level. Logo apparel generates excitement and belonging for an upcoming tradeshow or company event. Erik suggests having employees assist with picking out logoed attire to have a 100% buy-in that resonates with them deeply emotionally.

Is swag going away?

​Swag has been engrained into the American culture since the late 1920s when Billy Sohayda sold his first polo shirt to the mobster Al Capone. 
Swag today is now part of a plethora of promotional items and is becoming overused at times. Brian Bartles of Anytime Embroidery says, "The eco-conscious client that doesn't want to fill up our landfills with plastic SWAG is starting to look for alternatives."

Think Polo Shirts

Picture
​Brian Bartles says, "wasting less is on everyone's mind, and swag makes their product look cheap."  

Swag will always find uses in a company, but there is another way that promotional products will make a difference. Erik suggests creating a "polo box" with 3-4 different styles of polos. People want to keep and wear a polo shirt and tell the story behind their brand while wearing it. Erik says, "People want the Ford Raptor of polo shirts, not the Ford Ranger."

Northwest Embroidery is celebrating its 45th Anniversary and has a plethora of polo shirt options to brand your business. When you are ready to create your company's brand and start telling its story through embroidered polo shirts, reach out to Northwest Embroidery.

0 Comments

    Categories

    All
    Alaska
    Caps
    Community
    Contract Embroidery
    Embroidery
    Embroidery Adventures
    Employees
    Gift Giving Ideas
    Google Marketing
    History NW Embroidery
    Kornit
    Local News
    Oregon
    Patches
    Polo Shirts
    Pricing Tips
    Promotional Products
    Safety Shirts
    Screen Printing
    Tradeshows
    T Shirt Marketing
    T-Shirt Marketing
    Webstores

    Archives

    February 2023
    December 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    April 2022
    February 2022

    Author

    Erik Mickelson ,the Operations Manager since 1996  is a 2nd generation embroider. Erik started fulltime in his family's company after is graduation from Washington State University in 1996.

Northwest Custom Apparel Main Page
Northwest Embroidery
1-800-851-3671
2025 Freeman Rd. East
​Milton, WA 98354
​Email   
  • Home
  • Pet of the Month
  • Job Openings
  • Blog
  • Alaska Gear
  • Contact Us
  • Contract
    • Contract Application
    • QDigitizing.com
    • Contract Embroidery 2022