Things are Changing in Embroidery
"Things are changing in our world," says Erik Mickelson, Operations Manager at Northwest Embroidery. Embroidery is more than marketing a company's logo on a polo shirt.
Erik says, "it is more than just putting your embroidered logo on a polo shirt." You need to be able to tell a story in a way that your customer relates to on an emotional level. Logo apparel generates excitement and belonging for an upcoming tradeshow or company event. Erik suggests having employees assist with picking out logoed attire to have a 100% buy-in that resonates with them deeply emotionally.
Is swag going away?
Swag has been engrained into the American culture since the late 1920s when Billy Sohayda sold his first polo shirt to the mobster Al Capone.
Swag today is now part of a plethora of promotional items and is becoming overused at times. Brian Bartles of Anytime Embroidery says, "The eco-conscious client that doesn't want to fill up our landfills with plastic SWAG is starting to look for alternatives."
Think Polo Shirts
Brian Bartles says, "wasting less is on everyone's mind, and swag makes their product look cheap."
Swag will always find uses in a company, but there is another way that promotional products will make a difference. Erik suggests creating a "polo box" with 3-4 different styles of polos. People want to keep and wear a polo shirt and tell the story behind their brand while wearing it. Erik says, "People want the Ford Raptor of polo shirts, not the Ford Ranger."
Northwest Embroidery is celebrating its 45th Anniversary and has a plethora of polo shirt options to brand your business. When you are ready to create your company's brand and start telling its story through embroidered polo shirts, reach out to Northwest Embroidery.
Erik Mickelson ,the Operations Manager since 1996 is a 2nd generation embroider. Erik started fulltime in his family's company after is graduation from Washington State University in 1996.