Do you want to make sure your custom embossed shirt stands out? According to a recent survey, almost one in four people are now purchasing personalized apparel for special occasions. With this in mind, it’s important that you know how to get the most out of your customized shirts.

In this article we will explore the top six tips for making the most out of custom embossed shirts. From choosing the right material to adding eye-catching details, these simple tricks can help you create an unforgettable design that is sure to stand out from the crowd. We will also discuss why quality matters when it comes to creating custom designs and what elements should be considered when selecting materials and printing techniques.

So if you’re looking for ways to ensure your next custom embroidered shirt looks its best then keep reading! These easy-to-follow tips have been put together with years of experience working with all types of fabric and printing methods so you can be confident that following them will give you a unique result every time!

## 1. Identify Your Target Audience

Studies show that custom clothing is becoming increasingly popular for businesses looking to increase brand awareness and expand their customer base. Creating custom embossed shirts can be an effective way of doing this, but it's important to identify your target audience first in order to make the most out of them.

When considering who you're targeting, think about factors such as age, lifestyle or hobbies. These details will help determine which colors, fonts and designs would best appeal to your customers, thus helping you create a shirt they'll actually want to wear. Additionally, consider the type of material used; cotton and polyester are popular choices due to their breathability and durability. With these elements in mind, you'll have greater success with your custom embossed shirt design.

Furthermore, remember that quality matters too - choose higher-quality materials if possible so that your customers remain satisfied with their purchase over time. And don't forget the importance of accurate sizing; use measurements rather than standard sizes when creating bulk orders for larger groups like teams or organizations. Taking all these tips into account will ensure you get the highest ROI from your custom embossed shirts.

## 2. Consider Different Types Of Embossing

Making the most out of custom embossed shirts is an art! And it takes more than just identifying your target audience to get it right. The next step? Consider different types of embossing! It’s a huge factor that needs to be given utmost importance when designing these unique apparel items.

When thinking about the type of embossing you want, here are 3 things to keep in mind:
1) Text size and font - make sure the text stands out on the shirt and can easily be read;
2) Design elements - use intricate designs or simple ones depending on what looks best for your design;
3) Embossing techniques - think about whether you should go with debossing or raised printing effects.

With all this taken into account, you'll be able to create truly stunning custom embossed shirts that will wow everyone who sees them. Now, let's move on to selecting the right fabric and color for your customized apparel pieces.

## 3. Select The Right Fabric And Color

Are you wondering what type of fabric and color will work best for your custom embossed shirt? Selecting the right material can help ensure that the end product meets your expectations.

When picking a fabric, think about how you want it to look and feel. You may want something lightweight or heavier depending on the climate in which it will be worn. Consider breathability as well, if you plan to wear it during physical activity or warmer weather. As far as color goes, keep in mind what kind of effect you are trying to achieve with the design and make sure that the background shade complements it. If necessary, enlist help from an expert who specializes in textile design to figure out which combinations would work best for your needs.

With these tips in mind, you’ll be able to select just the right fabric and color for your custom embroidered shirts – creating a finished product that looks great! Now let's move on to determining a design or logo for your project...

## 4. Determine A Design Or Logo

Using custom embossed shirts is a great way to add personality, flair and professionalism to any wardrobe. According to recent studies, nearly 80% of people wear t-shirts at least once a week. Therefore, making the most out of custom embossed shirts requires careful consideration of design choices.

The fourth step in creating an eye-catching shirt involves determining a logo or design for it. Embossing can be used with text, images or both depending on the occasion. It's important to consider how large the logo should be so that it stands out without overwhelming the look and feel of the shirt itself. Additionally, some logos may require complex details which will need more intricate embossing techniques such as debossing or engraving into the fabric.

Carefully selecting colors and fabrics that best suit personal style while considering placement of embossing can help ensure that the finished product turns out exactly as planned.

## 5. Consider The Placement Of Embossing

When planning custom embossed shirts, placement of the embossing is a critical factor to consider. Where the design or logo appears on the shirt will impact how it comes across to viewers and be sure to keep in mind who’ll be wearing it when choosing where you want your embossing. An ideal spot for a large logo may not work as well if small text needs to appear with it. Additionally, the size of the text should also correspond to its location on the garment.

Remember that color plays an important role too; have colors that match or complement each other so they don't clash visually. Also note any existing colors or textures already present on the item being printed so you won't accidentally create a lost effect with your final product. Understanding all these elements before printing can help ensure you get exactly what you're looking for out of your custom embossed shirts. With careful consideration of placement, colors and sizes, embossing can become an incredibly powerful tool for making a statement about yourself or your brand.

## 6. Utilize Embossing For Brand Recognition

Perfecting the power of promotion through perfect placement, utilizing embossed shirts for brand recognition offers a plethora of potential. By customizing your clothing with creative designs and captivating colors, you can create an aesthetic that stands apart from the competition. Embossed clothing not only adds character to any look but also provides distinct details that draw in eyes and ignite imaginations.

When using embossing for promotional purposes, it is important to place the design thoughtfully so that it most effectively captures attention. Consider where people will be looking when they see your shirt-will it be worn on the front or back? Will they read top to bottom or side to side? With strategic placement, you can make sure that key messages are seen clearly and quickly by others.

TIP: Design logos larger than usual if planning to use them as part of promotional efforts; bigger logos stand out better and attract more attention! Utilising embossed garments strategically is essential for making the most out of this powerful marketing tool.

## 7. Use Embossed Shirts As A Promotional Tool

Embossed shirts are like shining stars in a night sky -- they stand out and make an impression. Whether you’re looking to create a unique design, or add brand recognition with your logo, embossed shirts can be a great promotional tool for any business.

Beyond just their graphics, the tactile element of embossing gives these garments the “wow factor” that will draw attention — especially when used as giveaways at events. Embossed shirts also have longevity; customers who receive them may not wear them right away, but they won't forget about them either! As such, it's important to consider how you want people to view your company when giving this type of apparel away. With clever designs and memorable slogans incorporated into the shirt, it can become part of someone's wardrobe for years to come –– leaving lasting impressions on everyone it touches.

By leveraging the power of custom embossed clothing, businesses can use this versatile item as an effective marketing tool that keeps its message alive long after its initial distribution.

## 8. Explore Different Printing Techniques

Custom embossed shirts present a unique opportunity to increase brand visibility and make an impactful impression. According to research, up to 88% of customers prefer purchasing from companies with branded apparel. To make the most out of custom embossed shirts, exploring different printing techniques is key.

From vinyl heat transfers to screen prints, there are many options available for creating custom designs on fabrics. Each technique has its own advantages: Vinyl transfers provide durability and vivid colors; direct-to-garment (DTG) printing offers flexibility when it comes to artwork types; sublimation provides more vibrant colors that last longer than other methods; embroidery adds texture and sophistication; and foil stamping creates eye-catching reflective surfaces.

Here are some tips for deciding which printing method works best:
• Consider budget limitations – The cost of each technique can vary greatly depending on factors such as complexity, type of fabric used, design size, etc.
• Evaluate production time – Some processes take longer than others so factor in delivery times if you’re working with tight deadlines or limited resources.
• Determine product quality – Different materials require specific treatments in order to achieve optimal outcomes with regard to color vibrancy and longevity.
Considering the above information will help ensure your custom embossed shirt projects look their best every time! With careful consideration about what needs to be achieved before investing in any particular process, brands can create stunning promotional products that will stand out from the crowd.

## 9. Develop A Pricing Strategy

Developing a pricing strategy for custom embossed shirts is an important step in making the most out of them. It's key to consider your target market and how much they can afford when determining the costs. You should also factor in production expenses, shipping fees, taxes and other associated costs. Doing this will help you create an accurate price point that still allows for profit margin.

It's useful to compare prices with others offering similar products as well. This will give you insight into what consumers are expecting when it comes to cost, and provide some guidance on where you should be setting yours. Additionally, take into account any discounts or promotions you plan to offer so those can be factored into your pricing calculations too. By taking all these steps you'll ensure the right balance between affordability and profitability when creating your pricing structure.

With the strategy established, it's time to move onto establishing a distribution network...

## 10. Establish A Distribution Network

Creating custom embossed shirts is a dream come true for many! With the right distribution network, they can become your own personal fashion statement. Establishing this network is practically as easy as pie; here's an incredible list of tips to get you started and make sure you maximize its potential.

Hyperbolically speaking, it feels like hitting the proverbial jackpot when establishing a good distribution network for any product! Here are four essential steps to ensure success:
1) Identify key target markets that align with the brand’s identity.
2) Research potential suppliers in those markets and compare prices between them.
3) Analyze customer feedback from online reviews or word-of-mouth comments to identify trustworthy distributors.
4) Negotiate pricing structures with each supplier to determine what works best within budget constraints.

These simple yet effective steps will allow you to create a comprehensive strategy that not only meets but exceeds expectations — all while saving time, money and resources along the way! It's no wonder why so many entrepreneurs find themselves embracing these methods; in fact, doing so has enabled countless businesses across various industries to achieve their goals without breaking the bank.

## Conclusion

Custom embossed shirts can be a great way to promote your business or organization, but there are several considerations that must be made in order to ensure maximum success. Following the above tips will help you make the most out of custom embossed shirts and increase their effectiveness as a promotional tool.

First, it is important to identify your target audience so that the design and style of shirt chosen is appropriate for them. You should then consider different types of embossing, such as laser etching or raised printing, when selecting how you want your logo or design on the shirt. Finally, take time to develop a pricing strategy and explore various distribution networks so that customers have multiple options when purchasing your product.

In short, “Rome wasn’t built in a day”; taking care with each step of creating custom embroidered shirts will pay off in the long run with increased sales and customer satisfaction. With these top 6 tips at hand, you can now confidently create the best possible experience for those who purchase your product!

​If you're looking for an inexpensive t-shirt, there is no shortage of options available for your order. Depending on your budget, you can climb up to a more premium option, but even the base-level shirts will be super comfortable and get the job done.

Your cheapest option is a jersey tee - a 100% cotton shirt. Cotton t-shirts are probably the most common type of t-shirts… and why wouldn't they be? They're super comfortable, soft, and breathable (all with an affordable price tag).

A poly-blend tee is a perfect option at a slightly higher price range. If you want a lighter-weight shirt and are willing to spend a couple extra bucks, this shirt will deliver. The shirt's material is a 65% polyester/35% cotton blend.

​​Color is an excellent asset in designing your custom shirts to make them total showstoppers with multi-colors in your design. Direct-to-Garment printing allows you to construct a pristine look by developing complicated artwork with many beautiful colors.

When adding lots of colors, the complexity of a design won't be compromised. Don't get misled by the idea that less is more in the world of t-shirts. Direct-to-Garment will allow you to create a design that screen printing is not capable of and keep within budget. 

​Price breaks are perhaps the best way to save money without surrendering anything. With the science of price breaks, the more shirts you order, the more you will keep! If you order more additional shirts and see a significant price decrease, you may even be able to an extra logo on the back. 

A hefty price tag is the main factor scaring people away from designing their own custom shirts. When you throw your perfect design onto a t-shirt and see that the price comes out to over $120, your first thought would be, "well, that is way too much!" But that cost applies when you order a single t-shirt. When you order 25 t-shirts, your price would seem much more tolerable. Ordering 60 shirts would bring your price per shirt down even lower.
​
It may seem like a substantial commitment to increasing your order quantity, but doing so will dramatically lower your cost per shirt. Check out the price breaks for your order before you place it because you could be spending more than you should!

Northwest Custom Apparel's staff can assist you with creating the t-shirts of your dreams with our dedicated customer service and art staff.  Contact us for more information on direct-to-garment printed t-shirts with unlimited ink colors. You can reach us at 1-800-851-3671

​According to industry statistics, in 2022, there will be over 3 million construction companies in the U.S. With such market saturation, making sure your construction company stands out from the competition has never been more critical. Business owners can grow their construction company by handing out t-shirts and caps to help promote their company.  

Your construction business caps and t-shirts should be high quality with a crisp, bold logo that's seen from 25 feet away. Your t-shirts should have a left chest print and a full back print that displays your logo and slogan in bold letters. 

Marketing is valuable, meaning a construction company shirt is only as effective as the branding it displays. Analyzing how effectively your logo and slogan communicate your construction company's purpose and identity can help to look at different companies that have mastered it.
Before we get started, check out some t-shirts Northwest Custom Apparel has printed for construction companies like yours. 

​The industry that creates and sells decorated apparel is an American phenomenon that emerged over time due to changing lifestyles and technological advances. Social and political movements. and evolving consumer preferences. The terminology for this industry today includes "decorated apparel," '·apparel graphics," embellished clothing," or "the T-shirt industry." But whatever you choose to call it. The field encompasses a vast realm of components - from those who create, manufacture, and distribute leisure apparel to those who transform "blank'" apparel into everything from utilitarian everyday garb to graphic masterpieces and trendy fashion attire.

​A brief look into the industry's history will help anyone thinking of participating in the world of decorated apparel understand its roots, its cultural derivatives, and its continuing appeal.
The genesis event that started the T-shirt on its way to mass appeal occurred in 1913 when the basic white T-shirt was made part of the standard uniform of the U.S. Navy. By the 1930s, the T-shirt was marketed as a men's underwear product referred to as a "gob shirt" or
'gob-style" shirt, owing to its association with sailors.

​During WWII, T-shirts, though officially undershirts, became a preferred choice as a comfortable warm, weather garment, favored by American sailors serving in the South Pacific theater. After the war, T-shirts rose in acceptance as an underwear staple in the 1950s. With navy veterans leading the way, they moved to center stage as leisure and recreational apparel. 

Among the factors driving the increase in appeal and mass acceptance was the leading role performance of actor James Dean in the motion picture Rebel Without A Cause in 1955. Hot on his critical success in East of Eden, Dean played a T-shirt-clad troubled teen and, in so doing, quickly attained celebrity as the reigning Hollywood symbol of alienation and volatility of the mid-50s youth culture. His death on September 30, 1955, affected the beginning of a personality cult following whose adherents saw Dean's T-shirt as an iconic representation of youth culture.

Marlon Brando, who, like Dean, embraced the naturalist ''method acting;' wore a white T-shirt under his leather motorcycle jacket in The Wild One. That visual permanently reinforced the "coolness" of T-shirts as the de rigueur apparel of the new American youth culture, as thoroughly masculine, and what any self-respecting teen male, rebellious or otherwise, should be wearing, especially when the ladies were around. Elvis Presley, too, merits mention as another pop culture icon who preferred wearing T-shirts when hanging out with his buds.

In the early '50s screen printed T-shirts -- and sweatshirts -- appeared, initially within the custom arena encompassing schools, colleges, clubs, and summer camps. By the mid-60s, printed tees and sweats had earned permanent positions on souvenir stands and college bookstores racks and shelves.
Colorful graphics emerged as an offshoot of the colorful custom art done on hot rods. Particularly in California and Florida, automotive airbrush artists enjoyed the fun and profit of turning their talents and high-pressure airbrushes from decorating funky cars to creating funky T-shirts, the standard uniform of gearheads.
​
One popular method of multicolor decorating on shirts was to start with direct-screened black line-art or heal-printed graphics and colorize them by airbrushing additional colors onto the designs. Taking their cues from the street rodders, California airbrush artists made decorated T-shirts a fixture at the beach, too, where colorfully-designed T-shirts quickly became the favorite garb of surfers as The Beach Boys exploded on the music scene. Philadelphia heart-throbs Frankie Avalon, Bobby Rydell, and Fabian moved into their subsequent careers as stars of Hollywood's new genre - beach flicks - with Annette Funicello and other hot starlets; youth culture in the early '60s was being propelled by AM radio and network TV to mirror whatever was happening in California. And tens of millions of Mickey Mouse Club alumni, the first generation to grow up with T-shirts as an integral part of their attire, made T-shirts the virtual uniform of the Baby Boomers.

The antiwar protest in the late 1960s elevated decorated T-shirts into a medium for mass expres­sion as well as for individual expression. Until the Vietnam War, deco­rated rated tees and sweats told the world where you visited as a tourist, what school or college you were attending, and who your favorite team was. With the T-shirt already the after-class garment of choice for col­lege students, young protesters quickly discovered their T-shirts could, with four spray-painted strokes, be emblazoned with a single icon to indicate where one stood on the question of continued American mili­tary involvement in Southeast Asia.

​With prices hiked way up, major gasoline providers soon moved to become not only the wholesalers and distributors of gasoline but also its retailers. The traditional American institution of the service station that dispensed gasoline was earmarked for extinction. Big Oil canceled station leases where it could to eliminate competition from independent operators and reduced the volume available to those remaining operators where it couldn't. The corporate-owned gasoline superstation had replaced its two-pump ancestor within a few years. Thousands of small neighborhood and highway gas stations were vacated by their owners, who lost their leases and the ability to procure the gasoline for resale that provided them with their retail profits and their main drawing cards for customers.

Needing tenants for these highly-visible abandoned gas stations, their owners offered low rents to anyone who could cover the landlord's real estate taxes and monthly mortgages. Enter a cadre of Baby-Boomer entrepreneurs, now in their 20s and 30s, in search of low-cost locations for specific newly-emerging business categories that flourished in these old stations: plant and flower shops, specialty food and produce stores, and T-shirt shops.
​
These new retail T-shirt stores offered immediate gratification through the medium of T-shirts decorated with heat transfers and custom iron-on lettering and at very reasonable prices. The generation that grew up in T-shirts and wore their political opinions in the '60s now opted to wear messages of their creation and colorful multicolor plastisol graphics. They could buy a while-u-wait custom gift for under ten bucks and had an alternative to sporting goods stores for outfitting the teams they -- or their kids -- played on. Customers soon began asking the retailers if they could provide what we refer to as custom orders for schools, businesses, events, and organizations today.

This blog comes from the works of industry consultant Mark Venit. Mark was a consultant for Northwest Custom Apparel for 20 years. We will miss you Mark. 
Jim and Erik Mickelson

​Pricing your embroidered apparel with a pricing matrix allows you to increase your profit percentage on lower cost items such as t-shirts and baseball caps. The matrix will allow you to say price competitive on higher cost products such as North Face Jackets. An example is when you sell a t-shirt for $8.00 (cost is $2.00) you are making 75% margin($6.00 /$8.00) *100 = 75%. You are making a high profit percentage on this t-shirt. 

​Let's look at the North Face Jacket that you sell for $90.00 and the cost is  $50.00 you are making a 44% margin. ($40.00/$90.00)*100 = 44%. You are making a $40.00 profit which is way more than the $6.00 profit on the t-shirt with a margin of 75%.

​You wouldn't be price competitive if you sold the North Face Jacket at a 75% margin. $50.00/(1-.75) = $200.00 selling price. You need to have different margins based on the cost of the item.

​If you are adding the embroidery to the items you need to include your decoration costs and the quantity you are embroidering. Let's say we are selling 12 t-shirts. The embroidery selling price is $8.00 with a $4.00 cost per item. 

As you can see you will make more money by doing the same amount of embroidery work by selling higher priced North Face jackets.  Remember when you will have to decrease your margin percentage to stay competitive in the marketplace. "Work smarter not harder."