3 Reasons to Send Customers Gifts

Emails Don't Build Relationships

​The world may change, but building authentic relationships never will. No matter what is happening in the world, one thing will always be accurate in business: Relationships matter most.
New digital tools pop up daily, promising to keep you connected to your customers and prospects. But the more platforms there are, the more fragmented communication with stakeholders. That makes it more challenging than ever to build and maintain relationships with the people who are essential to your business. Using solely digital tools to maintain genuine connections can be a significant challenge.
Reducing people to an avatar and a customer number is too easy

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Why Send Corporate Gifts?

​Sending emails is a lazy and impersonal way to thank clients for their business. You must provide a memorable gift to your client, and I will show you how to do that. As you all know, sending direct mail, corporate gifts, or branded swag isn't anything new. But it's necessary to take a more strategic, creative approach to have a successful customer engagement strategy. The truth is that people crave real, authentic connections. And that is what integrating a gift-giving solution into your overall marketing strategy and workflow will do

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Three reasons to send customers gifts

Increase Brand Awareness
Brand awareness is the level of prospective customers' familiarity with your brand. They may or may not have formulated an emotional response or connection to your brand at this stage, but frequently, just being aware of a brand paves the road for future communications. Creating brand awareness is essential for developing interest in your products or services. Sending on-brand, personalized gifts, swag, or handwritten notes gets your brand in front of prospects and helps you stand out, a critical first step in making your brand memorable.

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Build Business Relationships
The critical factor to successfully building a relationship is getting to know someone and demonstrating that knowledge. Personalization is essential for anything you send, whether a physical or digital item. The item can be as simple as printing someone's name on a sweatshirt, but it could also be something the recipient truly wants. Personalizing Christmas gifts according to the recipient's tastes and interests is far more meaningful than simply putting their name on something. For example, you might learn that a customer loves a specific restaurant. Send them a gift card (digital or physical) to showcase your interest in building a relationship with them.

Achieve Results Through Authentic Relationships
Ultimately, developing authentic relationships has an impact on the bottom line. Deeper connections are far more likely to result in new and repeat purchases. By helping organizations stand out at strategic points throughout the customer journey, sending can boost the volume of pipeline opportunities, brand recall, and thus revenue and return on investment (ROI). Because people are generally inundated with digital brand communications, sending on-brand gifts can also dramatically boost the efficacy of other communications. These can be aligned with a specific campaign or even aligned with a current event. For example, one Northwest customer sent out Doordash eGifts to cold prospects just as the pandemic was hitting. Clients loved this so much that it became a normal part of the customer's cold outreach process and today accounts for 40% of the company's outbound meetings. The same company also conducted a campaign that sent doughnuts (yum!) to prospects, which resulted in a 3x response rate compared to outreach without a gift.

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Let NW Custom Apparel Assist You with Corporate Gifting

Northwest Custom Apparel can assist you with your gift giving programs this year. Contact our customer service department to personally work with you on your gift giving program.  Please call us at 1-800-851-3671 or Email at [email protected]