Online Company Store Definition

​​A company store is a custom web store built for a company and stocked only with their logoed apparel. Businesses who want to supply custom apparel to their staff have the store available to the public or internal workers.

​E-commerce is an efficient solution.

​E-commerce through a custom web store is a highly efficient solution for businesses that desire a way to sell branded merchandise to their employees. This blog describes the hidden costs of manual order management for businesses and the opportunity presented by custom web stores, also called company stores, to streamline, expand and differentiate your business, all with lower time investment.

Efficient Order Management

​For companies that want to add a way to sell branded merchandise to employees, the public, and safety programs, the company store is a perfect solution. You will avoid phone calls and back-and-forth emails to your embroidery shop and place your order with a simple click. A company store with pre-approved products also avoids a lengthy approval process since.

Forrester Research 90% Order Management Savings

Forrester Research estimates that B2B companies can reduce order management costs by up to 90 percent by implementing e-commerce solutions. 52 percent of B2B executives say they have reduced their
customer service costs by transferring customers online and 56 percent have customers they can only serve profitably online.

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Company stores are quick and easy to create and maintain

• Start your company store by contacting your NW Custom Apparel's account executive
• Decide what products you would like to offer in your store
• Find a clear high, resolution copy of your company's logo
• Create an employee survey to see what apparel they want in the store. 
• How long would you like to keep the store open?

Author

Erik Mickelson is a 2nd generation embroider with Northwest Custom Apparel with an extensive knowledge of company stores. 

Erik Mickelson