Embroidered North Face Jackets
North Face jacket inventory is building up again as distributors around the country. The pandemic stopped production and halted the importing of the jackets for over 16 months. The question is how to price the jackets with custom embroidery and still be competitive in the market place with increasing inflation monthly.
How to price your embroidery onto North Face and remain competitive
Traditional pricing models take the garment cost, double it, and add the embroidery costs work great in small-sized embroidery orders under 12 jackets. With more oversized-sized orders of 48 plus jackets, the pricing will become too expensive for that quantity. An example is taking 50 North Face jackets to cost $100.00 blank. Doubling the cost to $100.00, the profit per jacket is $100.00 * 50 jackets. $5,000 to embroider 50 jackets sounds like a significant profit margin but will also be too much of a cost to be competitive. A contract embroidery company would charge an embroidery broker $5.00 per logo. So, the broker has a $45.00 per jacket profit for not touching the work. The broker will then look at this situation and decide they only need to make $1,000 on this job and add $20.00 per jacket to make $1,000.00. Not an insufficient margin for processing paperwork.
Use tiered costs when pricing North Face
The tiered cost will need to be used, which has different margins based on the cost of the item. A $100.00 North Face will be calculated at a 25% margin plus embroidery vs. doubling costs like traditional shops already do. It understands some SQL CASE Statements to get a complete price list is necessary. We use a program called CASPIO, an online SQL database that is user-friendly with drag and drop fields and SQL statements that a non-computer user can understand. Caspio can price the entire Sanmar database and post it online. For further info on pricing or learning Caspio, please contact Erik Mickelson at firstname.lastname@example.org
Erik Mickelson ,the Operations Manager since 1996 is a 2nd generation embroider. Erik started fulltime in his family's company after is graduation from Washington State University in 1996.