Embroidery benefits customers and operators
The benefits of embroidery are that it gives an elegant finish and screams quality when stitching a company's logo. Embroidery operators find personal satisfaction while stitching a clean, crisp logo and seeing the customer smile. Embroidery operators must possess hand-eye coordination to take a thread and insert it through the embroidery needle. Our operators find stitching healing and allow them to relax and get their minds off of everyday stress. Operators have also mentioned it builds confidence, improves eyesight, and reduces anxiety.
What can be embroidered?
Embroidery is applied with a needle and thread, limiting the design's small detail. Owner Jim Mickelson says, "If you can draw it with a Sharpie felt tip pen, we can embroider it." The left chest logo position is the most popular embroidery location. It is on the left chest because when shaking hands with a customer, they will be able to read your logo. The left chest design is usually 2" tall and 4" wide, making it able to be viewed from 3 to 5 feet away. Embroidery isn't the best option for items you can't frame a circular embroidery hoop. Troublesome embroidery items include backpacks with zippers, polo shirts with a pocket, jackets with seams running down the back, and any lightweight fabric, making securing a stitch impossible.
How does embroidery pricing work?
Embroidery's pricing unit is based on the "stitch count" in a design. Generally, an embroidery machine can stitch 550 stitches per minute. Multi-head embroidery machines can have different heads, from one to 12 sewing heads, making larger embroidery machines more efficient and pricing lower. A typical left chest embroidery logo has 8,000 stitches and 3 thread colors and is the optimal design for an embroidery machine to be productive. Pricing embroidery is based on the number of stitches, machine speed, labor rate, and factory overhead. For example, if you know your factory rate is $100.00 per hour, use an 8-head embroidery machine and can produce 16 logos per hour. The calculation would be $100.00/16 = $6.25 per logo. I also suggest taking the worst-case production rate and dividing it into the factory costs, so you can factor in the operator's bathroom breaks, inefficiencies, and machine problems. To be safe on the above calculation, I would say the hourly rate is 12 units, which would increase the cost to $8.33 per logo
What should I charge for monogramming shirts?
Erik Mickelson is a contributing co-author for Northwest Custom Apparel and has over 25 years in the embroidery industry. Questions on how to start an embroidery company, please reach out to Erik at email@example.com
Northwest Custom Apparel
Erik Mickelson ,the Operations Manager since 1996 is a 2nd generation embroider. Erik started fulltime in his family's company after is graduation from Washington State University in 1996.
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