1. Drop the “campaign” mentality. Within traditional marketing, companies tend to think to think of their efforts in terms of campaigns, which puts a focus on projects that have a beginning and end to them. Today, however, there is a growing movement towards real-time marketing, which replaces the word “campaign” with “continuity". This means making sure your messaging continues to flow, whether it’s through promotional products or content marketing or social media. There is no beginning and no end point.
Our factory assistant Jeff (far right) took some time off to visit Disneyland this past week and brought some Bronco Busters shirts with him for his friends and family. Way to support our team!
The twinkly lights are already showing up on front porches and sleigh bells are starting to jingle in the music of TV commercials. It can only mean one thing – the holidays may be sneaking up on us earlier than ever! While there may be some Halloween candy still laying unopened around our houses and we have yet to eat our Thanksgiving turkeys, the gift-giving season is about to hit full speed.
One of the more common questions we hear from customers during the months preceding the holiday season is a variation of “what options do you have for inexpensive gifts?” Answering this question can take a variety of routes, since each customer’s needs and budgets are different. We need to take into account the type and number of people who will be receiving the gifts; will they be for employees? Customers? Or, both?
If you’ve watched TV or attended a sporting event in the past year or so, you have almost certainly seen them. Athletes, celebrities, and the kid down the street are all sporting them. Yes, the time machine has been opened and snapback caps have made a comeback! The snapback style, originally popular in the 80’s and early 90’s incorporates bold and bright colors, a high crown, and a flat bill. As with most fashion trends, “what was once old is now new again”, and this iconic headwear is no different.
For years, caps have been some of the most popular items for embroidery - and for good reason. They come in a variety of styles designed to work for a wide range of activities and budgets. From inexpensive promotional styles to high end pro-style ball caps, their appeal has spread to a wide range of customers. Caps also have another big asset that other apparel lacks: minimal issues with sizing. Thanks to adjustable straps or stretch to fit crowns, most headwear can fit almost any head size.